Bottled Water Wins the Soda Wars
Sweet sodas are among the most heavily advertised and consumed products on US store shelves. For decades, consumers powered the growth of flavors and sizes until sweet, fizzy drinks dominated an entire supermarket aisle. As their popularity grew, so did our waistlines. In the 1970s, a small “gourmet” product called Perrier Sparkling Natural Mineral Water appeared and gradually began to turn the tide.
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